Like seeing life through a Boston Matrix, but fun.

The Boston Matrix is a widely used tool in business strategy to analyze which products are more profitable and thus adjust and/or define an appropriate business strategy.
In one axis of the matrix you have the  relative market share, on the other, the market growth rate, organized in high and low.The matrix classifies products into; question mark (low market share, high market growth), star (high market share, high market growth), cow (high market share, low market growth) and dog (low market share, low market growth), depending on its performance and potential in the market.

Only here I’m not thinking market, but life...

This seemingly random game of categorization, returns us a dislocated portrait of reality and the moment.
Like reality itself. 

Very often I´ve been in work contexts where the Boston Matrix was an almost daily tool, it feels specially fun to re-contextualize and disrupt its function.